RAC | TEAR YOU DOWN

A music video about a cult

Last summer while interning at the Martin Agency Kitchen, we created a music video for RAC’s “Tear You Down.”  

Every cult needs an identity.

We worked together to create a powerful symbol for RAC to be used as a motif throughout the video.  (Bonus points if you can see R-A-C.)

Katie-Willis-Art-Director-RAC-LogoKatie-Willis-Art-Director-RAC-Logo

Every cult needs bling.

Using the RAC symbol as the base design, we then created all of the jewelry pieces seen in the film.  (Thank you Brandcenter laser cutter for making all things possible.)

The cult was busted up.  But the logo stayed around.

 

With the Martin Agency Kitchen